Ministry or Marketing? A Simple Online Strategy To Grow Your Church with Josh Ott

Simple Online Strategies To Maximize Your Church's Communication with Josh Ott

ON THE PODCAST: Your Church's Voice Matters. How To Make Sure It's Saying The Right Thing.

An Interview with Emily Anthony, Communications Director of Faith Church in Allentown, PA

As a new Communications Director with a degree in social work and experience in an adolescent psych hospital and an overseas youth ministry team (in other words, a complete rookie), I made a lot of mistakes and learned many lessons the hard way. '

With over 7 years under my belt now, here are some of the biggest mistakes I still find myself making (and maybe you are too?) – and how I’m working hard to move beyond them.

I know nothing about cars, so whenever I take mine in for service and they offer to do a “complimentary 5-point inspection,” I’m grateful. (That is, until I find out that they’re usually just trying to up-sell me on extra maintenance.)

If you’re feeling lost with the mechanics of your church’s website, I would like to humbly offer you this quick 5-point inspection to help you decide if your site is working well, needs a tune-up, or is ready to be totaled. And best of all – I promise I’m not selling anything!

Communication is a vital part of life, especially for those in leadership of an organization and its vision. Every leader struggles with communicating effectively, whether it be an email, a seminar, or a sermon or speech. While there are many tools that we could explore, let's address the church newsletter.

Done well, a newsletter is a great way to keep people informed and connected. Done poorly, a newsletter is inbox clutter. In the spirit of the suggestions that follow, here are just a few key things to keep in mind when crafting a newsletter.

Ever wonder if you’ll be able to continue to communicate effectively to younger people as you get older?

Church culture often suggests that you have to be young to communicate well to young people. I disagree: I have found that communicating effectively to millennials and younger generations has far less to do with the age of the speaker and far more more to do with engaging your audience effectively.

I don’t know how to say this. Most people don’t even know you exist. As a church this presents a problem if you are actually trying to reach people in your community.

The problem isn’t that you’re doing ministry wrong. It’s not because we live in a post-christian world. The issue isn’t that you are not a good communicator. The problem isn’t that your church doesn’t have the right programming or the right type of small groups. The problem isn’t your budget, attendance, or staff. The problem is so much simpler than all of those things. People just aren’t paying attention.

Eastern District Association
PO Box 3547
Camp Hill, PA 17011